Full LinkedIn Marketing

I love helping B2B Service Providers with full LinkedIn Marketing using my P.P.I.N Method.

PREPARATION

Also known as THE CLARITY PHASE. 

1. Assessment
   • 3 things that you should have clarity with before creating or optimizing a LinkedIn profile.
   • Questions you need to ask (and answer) yourself in order to gain the much-needed clarity.
2. Objective or end-goal of using LinkedIn
   • Find a job?
   • Get more clients?
   • Be a recognized expert in your industry?
   • Expand your network?
   • Make an impact?
   • Generate leads for clients? 
   • For recruitment?

PLANNING

This is where we get to geek out on “THE HOW’s” of LinkedIn Lead Generation.

1. Time to Find Your Dot, Qualifiers & Disqualifiers
2. Market & Competitor Research
3. Prepare your Content Plan & Craft your Irresistible Offers
4. Prepare your LinkedIn Funnel / Messaging Flow & Plan your Sales Process / Marketing Flow
5. Identify your Market’s Specific Needs and Conceptualize
6. Plan your Onboarding Process
7. Plan your Offloading Process

IMPLEMENTATION

Let’s take action NOW.

1. Profile Optimization
2. 10 Optimization hacks to make your profile a lead-generating machine without using any paid ads
3. Outbound Strategy
4. Finding leads / ideal clients
   • LinkedIn Free Native Account
   • Sales Navigator
   • Outside platform research
   • Social Media groups
   • Influencer / Dream 100 client research

5. Inbound Strategy

• Content
  • Post LinkedIn content
  • What content would be best to attract your ideal clients
  • Content Creation
  • Hand-raiser posts
  • Lead-generated content
    • Testimonials / social proof
    • Challenge participation
    • User-experience 

6. Outreaching

• Using
  • LinkedIn messaging
  • Email messaging
  • Sell by Chat
    • Types of chat openers
    • Mapping your chat flow
    • Winning the chat game
  • Social media engagement
  • How to carry conversations to avoid getting seen-zoned
  • How to approach prospects without being too salesy

7. Monitoring

• Using
  • Google Sheets 
  • CRMs (Customer Relationship Management)
  • Monitoring KPI’s (Key Performance Indicators)

NURTURING

How to be your prospect’s TOP OF MIND. 

• Email drips
• Referrals
• Webinars / presentations