School of LinkedIn Marketers - Janellyn Briones

For Filipino online service providers, freelancers, consultants and scaling agency owners

Grow Your List Of Highly Qualified Leads And Reach Your Revenue Goals By Streamlining Your Linkedin Lead Generation System — The Modern, Ethical, and World-Class Filipino Way

Hello Dear Marketers!

It’s amazing that we are in the best time to be a digital service provider. Thanks to the internet, people with valuable skills on digital marketing can serve business owners from anywhere in the world!

Imagine, we as Filipinos no longer need to be an OFW (Overseas Filipino Workers) and leave our families behind just to be able to earn dollars [pounds, euros, at iba pa] in the comfort of our own home!

I know you’ve heard about online jobs and freelancing a thousand times,…

Or, you may already be working online now…

But perhaps, the idea of finding high-paying clients and earning multiple 6-figures per month give you thoughts like: “MALABO yan!” “SCAM!” Or “Baka naman “wiwi” lang ang pahinga para maka earn ng 6-figures in pesos buwan-buwan.”

I truly understand, Kabayan! A few years ago, akala ko rin hindi posible. I also thought that I have to prepare for “walang tulugan at pahinga” days just to earn upwards of P100,000 per month in the Philippines.

But stick with me as I reveal to you how to shatter the roadblocks that are standing between you and your income goals as a Filipino online service provider whether you’re a solopreneur or an agency owner.

Dear Kabayan,

Imagine, we as Filipinos no longer need to be an OFW and leave our families behind just to be able to earn dollars [pounds, euros, at iba pa] in the comfort of our own home!

I know you’ve heard about online jobs and freelancing a thousand times,…

Or, you may already be working online now…

Roadblock # 1: You don’t know where to find qualified leads.

As we all know, all businesses must have leads in the pipeline. If we have no leads, there will be no one to convert as PAYING clients. Back in the day, if we wanted to network with qualified prospects, we’d have to pay for tickets to join EXPOS/conferences, make hotel reservations and travel by plane—all for the sake of having leads. Ang laki ng gastos ‘nun diba?

‘Buti nalang talaga, the next best option is far more cheaper than that: LOOK FOR LEADS ONLINE

Sadly, most of the freelancers don’t know where to find highly-qualified leads. It’s either they’re:

Relying on steady low-paying clients from job sites, or…
Relying on referrals, or…
Showing up on the wrong social media platforms.

Roadblock # 2: You have no SOLID systems and processes for efficient lead generation.

No system for qualifying leads. Yung tipong: “Maskipaps!” “Kahit sino, pwede!”. In case you need another reminder: If you talk to everyone, you talk to no one. You are wasting your precious time by connecting, communicating, sending proposals even to unqualified prospects.
You don’t know how to properly communicate and establish rapport with potential clients. You often find yourself stuck, thinking “Anong sasabihin ko?” or “What’s the best way to communicate with this CEO?” or “Nag-reply na si prospect sa cold outreach ko. What’s next?”

All of these prevent you from having leads that can, in the long or short run, allow you to reach your target income for this year and beyond.

It’s about time to have proper lead generation systems in place.

Let’s talk about LinkedIn

“Oh my! Yung platform na parang online resume?”

Stay calm, that’s so 2005! Hindi na ganun ang LinkedIn ngayon.

It has beautifully reinvented its interface, and has now become reader-friendly, a place where professionals can establish their brand and connect with other aligned professionals.

Let’s hear it from Gary Vaynerchuk himself:

“If you have a small business, personal brand, entrepreneurial side hustle or anything else, you 100% need to be taking advantage of LinkedIn, especially if your business is B2B. Professionally it is a huge opportunity and the organic reach on LinkedIn right now is still unmatched by any other platform (except maybe TikTok). This is a huge opportunity that too many people are missing out on.”

Key takeaway: Kung ayaw mong sumayaw sa TikTok, LinkedIn is the next best thing as far as organic reach is concerned.

(Pero kung gusto mo pa rin sumayaw at mag-post ng video na sumasayaw sa LinkedIn, hindi naman kita pipigilan. Suportahan taka!)

On a serious note, LinkedIn is the most viable platform where you can establish your personal brand at a minimal cost. I say minimal because, even if it’s a free platform, it will only cost you YOUR OWN TIME to put out valuable content if you’re a solopreneur.

And if you have a solid LinkedIn marketing strategy in place, it will be worth your time because you will be more “discoverable” here compared to other platforms, thanks to its current user-friendly algorithm.

And… you will be able to show up and connect with your ideal clients from a professional standpoint, allowing your target market to see you as an expert in your field.

Let’s talk about LinkedIn

“Oh my! Yung platform na parang online resume?”

Stay calm, that’s so 2005! Hindi na ganun ang LinkedIn ngayon.

It has beautifully reinvented its interface, and has now become reader-friendly, a place where professionals can establish their brand and connect with other aligned professionals.

Let’s hear it from Gary Vaynerchuk himself:

Key takeaway: Kung ayaw mong sumayaw sa TikTok, LinkedIn is the next best thing as far as organic reach is concerned.

(Pero kung gusto mo pa rin sumayaw at mag-post ng video na sumasayaw sa LinkedIn, hindi naman kita pipigilan. Suportahan taka!)

And… you will be able to show up and connect with your ideal clients from a professional standpoint, allowing your target market to see you as an expert in your field.

“How do I navigate LinkedIn? It’s intimidating to be in the realm of Founders, CEO’s, Presidents and VP’s!”

True. Valid. Legit!

It can be intimidating to tread this territory. It’s a whole new different beast. People on LinkedIn are more formal, cultured, and very focused on professional or business growth. Navigate this platform the wrong way, and you will risk losing amazing opportunities.

Sadly, because of fear of connecting, some people have chosen to let A.I. (artificial intelligence) or “messaging bots” takeover their LinkedIn lead generation efforts. And this move couldn’t have been more counterintuitive!

Now, more than ever, we need to go back to the basics. We need to CONNECT AS HUMANS!

With over 500 million active users who are at “decision maker” levels, YOU MUST SHOW UP as an ethical human being on this platform.

So, it’s time to feel “at home” with LinkedIn.

Introducing:

SCHOOL OF LINKEDIN MARKETERS (SOLMA)

SOLMA is a new e-learning platform for Ethical Filipino LinkedIn Marketers where together with other LinkedIn coaches, we will share with you how to GROW your ideal client and customer list, plus get MASSIVE engagement and sales for small-medium businesses, agencies, big brands, freelancers, and everyone in-between who uses LinkedIn.

Imagine knowing how to maximize Linkedin to its full potential. Eliminate the guesswork in navigating a platform that allows you to show the best professional version of you and your business.

Imagine knowing how to communicate with high-level entrepreneurs, understanding the “WHY” behind every message, so you can easily apply the same quality of engagement for every lead that comes in your inbox. Then, repeat or delegate the process so you can scale with ease.

Imagine your well-sifted leads turning into paying clients without ever implementing sleazy sales tactics because you’ve already established your expertise way before the first conversation.

The end result;

A stress-free and repeatable LinkedIn lead generation system that enables you to attract your ideal clients and eventually allow you to reach your 6 to 7-figure income goals as a freelance service provider or agency owner.

Learn to Navigate LinkedIn and Position Yourself As An Expert To Attract Inbound Leads

Using the P.P.I.N. Method

Component # 1: Preparation

Also known as THE CLARITY PHASE. This is where most service providers overthink and get stuck. Miss this part and all your future efforts will be put to waste. So let’s get the elephant out of the way. Do this right and all of your “lead gen moves” will be dialed-in, which will enable you to effortlessly attract your ideal leads.

Assessment
- 3 things that you should have clarity with before creating or optimizing a LinkedIn profile.
- Questions you need to ask (and answer) yourself in order to gain the much-needed clarity.
Objective or end-goal of using LinkedIn
- For client / customer acquisition
- For recruitment

Component # 2: Planning

This is where we’ll go strategic with the battle plan. You and I, we both don’t want to waste time. So, every business-related move that we make must be intentional, NOT RANDOM. This is where we get to geek out on “THE HOW’s” of LinkedIn lead generation.

LinkedIn funnel
Messaging flow
Sales process / marketing funnel
Conceptualization
Onboarding

Component # 3: Implementation

This is where the rubber meets the road. The first 2 components become useless if nothing good comes out of it. This is the great partition between plain content-consumers and REAL ACTION TAKERS. Of course, I know that you’re the latter. So, together we shall accomplish everything that you will read below:

Profile Optimization
- 10 Optimization hacks to make your profile a lead-generating machine without using any paid ads
Outbound Strategy
- Finding leads / ideal clients using
  - Free account
  - Sales Navigator
  - Outside platform research
  - Social Media groups
  - Influencer / Dream 100 client research
Inbound Strategy
- Content Planning
  - Market research / LinkedIn content planning
  - What content would be best to attract your ideal clients
- Content Creation
  - Hand-raiser posts
  - Lead-generated content
    - Testimonials / social proof
    - Challenge participation
    - User-experience
Outreaching
- LinkedIn messaging
- Email messaging
- Sell by chat
  - Types of chat openers
  - Mapping your chat flow
  - Winning the chat game
- Social media engagement
- How to carry conversations to avoid getting seen-zoned
- How to approach prospects without being too salesy
Monitoring
- How to track messaging and send follow ups by just using Google Sheets
- How to not waste leads on LinkedIn

Component # 4: Nurturing

Because we’re humans and we’re ethical marketers, we don’t just expect to robotically close deals in one touch point. We circle around the motto: RELATIONS before TRANSACTIONS. Here at SOLMA, we’ll give you the secrets on how to be your prospect’s TOP OF MIND.

Email drips
Referrals
Webinars / presentations
How to keep connections and long-term professional relationships with clients / prospects if you are not yet available to work for them (clients on wait list)

Brace yourself for the BONUSES!

(Seriously, put your seatbelts on, we’re in for a ride!)

Accountability and Support

Templates / scripts / worksheets / workbooks
Once-a-week group live coaching call

Discovery Call Scripts

Learn how to set the tone, take control of the call, and establish your expertise from the get-go

Crafting your Proposal (Lead Generation Strategy)

This is another time-consuming part of a business. Know the key components of a high-converting proposal, and easily do it on-repeat, so you can spend time on more important aspects of your business.

LinkedIn Restrictions

Just like how it is on any other platform, LinkedIn has its rules too. Know them so you won’t break them.

Productivity Hacks

Tools and other resources I use for lead generation
Insider secrets to meet lead generation deadlines and KPIs

Crafting and Optimizing your Irresistible Offer

Along with the members inside our exclusive community of ethical LinkedIn Marketers, let’s create the service package(s) that you can easily offer to your ideal clients. This module alone can be a whole course on its own.

Pricing your Service Packages

Aren’t we all stuck in this part? What’s too low? What’s too high? Let’s work on your mindset so you can set your price high enough without being apologetic about it.

Creating a Lead Generation Portfolio

How to present your capabilities, clients’ transformations and results— in a way that impresses the reader (instead of boring them).

Closing the Sale / Deal

How to close agency clients or book projects and be able to delegate the tasks without turning the client off.

Common Mistakes People do on LinkedIn

As we aim to be ethical and non-sleazy marketers, learn the common mistakes that people make on this platform so you can avoid them, and in turn, you will KNOW WHAT TO DO to be remembered by your prospects in a good way.

How to Know if a Prospect is Right for you

The red flags that you should be mindful of so you can save yourself from future headaches brought by a non-ideal client.

Imposter Syndrome Busters

How to talk to Chief Executive Officers / Senior Management level clients even if you are just starting out
The mindset shift that you need to have in order to combat fear of communicating with the bigwigs.
Mock calls, mock chat, real-time workshop / applications

Starting a Lead Generation Agency

How to build it from scratch without any outside investors
How to handle employees on regular salary & commission-based payscale

What Others Have to Say

Feedback from my recent 5-Day LinkedIn Challenge Participants

Feedback from members of my LinkedIn Marketing Mastermind Philippines Community

Feedback from my LinkedIn Lead Generation Interns Batch 1

Hello, I’m Janellyn “Jan” Briones

I’m an Online Business Consultant, LinkedIn Lead Generation Specialist, Digital Marketing & Virtual Assistant Agency Founder & CEO.

But prior to establishing my own businesses, I had the privilege of working for different employers from different industries.

I worked with three renowned BPO (Business Process Outsourcing) companies and worked with globally recognized accounts including JP Morgan Chase & Co., Dell, TATA Consultancy Services, American Express, and Citibank.

I have led sales efforts, customer support, business development, and partnership initiatives that achieved record revenue growth.

Modesty aside, I have become so good at generating revenue for one of my accounts inside the BPO company I was working for, that even when I decided to resign (just so I can avoid the long daily toxic commutes to and from the office), my account decided to pay the BPO company to “buy-out” my Non-compete contract. After sorting out all of the paperwork, that was the time I transitioned to a “work from home” arrangement for the same client.

And my life has changed in a MAJOR way!

Hours of daily commute was out of the picture, I had more time in my hands to work on other opportunities online! Aaaaah FREEDOM!!!

I had no shortage of clients because I was showing up on several freelance job sites.

One of the skills that I learned through one of my clients was LinkedIn Lead Generation. I did it for quite a while, I became good at it, mastered their processes and saw firsthand how it led to the growth of my client’s business.

So, I realized…

If I can grow the business of 1 client, I can definitely help other businesses (including my own) to grow as well—by bringing in highly-qualified leads!

With a wide range of experience and detailed knowledge of what a business really needs to scale, I have founded two companies. One of them is JB & Associates PH, a virtual assistant agency, and Connected by Humans, which is now a 7-figure LinkedIn lead generation agency.

Aside from bringing qualified leads to businesses, my mission is to connect global entrepreneurs with high-performing virtual assistants so they can step out of the daily grind, better serve their clients, and make their business run efficiently.

Through the years, I have helped hundreds of international clients and provided work for hundreds of people, and LINKEDIN MARKETING was a major part of the journey.

I have to teach what I know…

I saw how an airtight LinkedIn lead generation system grew my own business and my clients’ businesses to greater heights.

There comes a point in one’s journey where you step into a higher dimension of fulfillment, that you feel compelled to share your knowledge in order to create a positive impact on other people’s lives.

So, I created the School of LinkedIn Marketers (SOLMA) to create a bigger dent in this world. I’m excited to see the ripple effect of teaching the ethical LinkedIn Lead Generation system to my fellow Filipinos.

Together, let’s build empires!

Join me and my community of ethical Filipino LinkedIn Marketers, so you can implement the same strategies for your own freelance business and/or your clients’ businesses.

This is for you if:

– You are a freelance service provider who wants to use the LinkedIn platform but don’t know where to start.

– You are a freelancer who wants to offer LinkedIn Lead Generation as a service, and you want to learn how to position yourself as an expert in this field, so you can attract high-quality leads, and at the same time, avoid the prospects who don’t want to compensate you accordingly.

– You are already too busy with service fulfillment and you no longer have the time to do the lead generation system, you want to hire and teach a LinkedIn VA to do LinkedIn Marketing on your behalf.

– You are already using LinkedIn and you’re stuck somewhere along the process, even after optimizing your profiles and messaging your leads.

– You are already an expert or you’ve already been using LinkedIn for your own business and you want to learn new strategies to fully-leverage this platform.

– You have a marketing agency and would like your Philippine team to learn how to implement LinkedIn Marketing in your lead generation process, and eventually bring more revenue to your business.

Recap of what you’ll get inside SOLMA

Preparation (P3,000 value)

Assessment
3 things to prepare before creating or optimizing a LinkedIn profile
Objective or end-goal of using LinkedIn

Planning (P10,000 value)

LinkedIn funnel
Messaging flow
Sales process / marketing funnel
Conceptualization
Onboarding

Implementation (P50,000 value)

Profile Optimization
Outbound Strategy
Inbound Strategy
Content Planning
Content Creation
Outreaching
Monitoring KPI’s (Key Performance Indicators)

Nurturing (P5,000 value)

Email drips
Referrals
Webinars / presentations

Mega Bonuses!

Crafting and Optimizing your irresistible offer (P15,000 value)
Accountability and Support (P50,000 value)
Starting a lead generation agency (P50,000 value)
Closing the sale / deal (P100,000 value)
Discovery call scripts (P100,000 value)
Crafting your proposal (lead generation strategy) (P10,000 value)
LinkedIn Restrictions (P1,000 value)
Productivity hacks / tools (P10,000 value)
Pricing your service packages (P3,000 value)
Creating a lead generation portfolio (P3,000 value)
Common mistakes people do on LinkedIn (P1,000 value)
How to know if a prospect is right for you (P1,000 value)
Imposter Syndrome Busters (P2,000 value)

That’s over P300,000++ of value! But you won’t have to invest half of that.
Not even a quarter of it!

In this very special BLACK FRIDAY and CYBER MONDAY SALE all you need to invest is only

Pay in Full

P27,998

~~P39,997~~

Payment Plan

P10,498

X 3 months

With your full attention and dedication to be a world-class LinkedIn Marketer, along with my guidance for 3 months, you will be able to:

Have a magnetic LinkedIn Profile as a part of your cash-generating funnel.
Learn proven and battle-tested marketing strategies that will serve your business for years to come.
Be able to connect with your DREAM 100 clients.
Know how to scale your business into an agency with proper systems in place.
Confidently offer LinkedIn Lead Generation as a service to other clients and charge upwards of USD1000-US$5000++ without being apologetic about it.
Skip over 7 years of my trial-and-error phase of effective lead generation.
Have access to the extensive SOLMA Video Library including Masterclass replays of 2021
Monthly group coaching call with me, Jan Briones
Have an exclusive community of ethical Filipino LinkedIn Marketers so you won’t feel alone in this journey.

You can greatly benefit from LinkedIn if you nail the “nuts & bolts” of the P.P.I.N. method the right way!

You see, the minimum charge for my done-for-you lead generation service is $1000 USD per month.

If you can immediately implement the full P.P.I.N. method for your own business alone, and gain at least 1 client during your first month in the program, wouldn’t that be already an ROI (Return on investment)?

If you can repeat the same P.P.I.N. method in the 2nd month, and the 3rd, and 4th, and so on—-and gain at least 1 new client in a month, wouldn’t that be already beyond 4x your investment in the program?

What if all of those new clients embark on a retainer deal with you for the next quarter at a minimum of $1000 USD per month, wouldn’t it be worth the SOLMA investment?

What if they go for your 12-month package?… You can do the math. The possibilities are endless!

For a 3-month access to the SOLMA program, there will be no guesswork. Together, we’re gonna hone your lead generation skills until you have a well-oiled P.P.I.N machine!

I can guarantee 100%, you will achieve success much faster than I ever did.

Frequently Asked Questions

What happens after I make the payment?

You will receive an email with information on how to join our exclusive Facebook group, your next steps to have instant access to my extensive video library for 3 months, and meet your fellow SOLMAtes.

What is the schedule of the group coaching calls?

Our live group coaching calls happen every Wednesday, 5:00pm to 7:00pm PHT. So since I now decided to make this program evergreen, you can hop in and join us every Wednesday. And if you can’t? You can always watch the replays inside the Facebook group up to the end of your 3rd month.

How is SOLMA different from any other LinkedIn Lead Generation Course?

My program is the most comprehensive LinkedIn Marketing course. The lesson/content of the program comes from real-life experiences, and wisdom gained from scaling a start-up business into a 7-figure LinkedIn Lead Generation agency serving local and international clients. I will also share mindset lessons that I have learned from mentorships here and abroad that I have invested on (amounting to over 2 Million Pesos) over the last 5 years.

Will you help me get my first client?

SOLMA is a LinkedIn Lead Generation and Marketing program. I’ll teach you how to find your ideal leads on LinkedIn, how to connect, the messaging, discovery call scripts, closing strategies, pricing and proposals, and more. If you will implement the things that I will teach, it is very possible to get a client and have ROI for your investment even in the middle of the program.

Do you have a money-back guarantee?

The short answer is NO. What you will learn inside SOLMA is a condensed yet jam-packed version of my wisdom and knowledge gained through the years, which when shared with you, I can never take back. So, I can’t offer a money-back arrangement. I only want you to join me inside my program if you have the “I’M ALL-IN!” mentality, and if you are committed to TAKING ACTION, so you can see groundbreaking results for your business. If you are having qualms about the program, perhaps it’s not yet the right time for you to join… and that is totally fine. There is a perfect time for everything.

I am not ready to join SOLMA, how can we keep in touch?

Sure! I’d love for you to join us in my Free Facebook Group: LinkedIn Marketing Mastermind Philippines.

Now that you know the importance of growing your network on LinkedIn in order to have a robust pipeline of premium leads, you have to show up strong right from the start.

The last thing you want to do is to mess up.

But, more often than not, the result of FEAR and OVERTHINKING is “NOT DOING ANYTHING”.
And nothing cripples a business more than getting stuck in your current situation.

Learn the process and immediately apply the principles behind proper lead generation, and turn them into clients that happily pay US $1,000 – US $5,000++ per contract. Nurture them the proper way, and the lifetime value of each client could go beyond US$20,000+++.

Scale your business to the next level with the help of a solid LinkedIn Marketing Strategy.